Due to high processing volumes all shipping carriers are experiencing intermittent delays. More info


New Arrivals


New Crossbody

New Accessories

New Patterns

Discover Downloadables


New Patterns

New Arrivals

Luglife Rewards

Stars and Shells Navy

Pattern: Stars and Shells Navy

Summer 2020

Life is Better Under the Sea

"The inspiration behind this print not only stems from my love for the happiest place on earth, but also because my 7-year-old daughter, Olivia, was cast as Flounder in her school musical theatre production of the Little Mermaid! I was instantly inspired to create an under the sea themed print that would make a perfect cast bag for the production team!"
–Ami Richter, Designer and Co-Founder

As Ami began to design the Stars & Shells Navy pattern, she had beach and ocean life in mind from start to finish, which is why you’ll see elements of ocean wildlife like starfish and seashells come to life in pretty pantones of blue and green. Ami’s design intent was to make the under the sea elements center stage while ensuring that the finished product was sophisticated and wearable.

Ami Richter

"I was frustrated that I couldn't find colorful and functional handbags, backpacks, and travel accessories. I wanted to design the perfect silhouettes that are all about smart organizational compartments and colorful palettes to help you stay organized and enjoy life's moments."
–Ami Richter, Designer and Co-Founder